Creating a transparent QA process for stakeholders

July 10, 2025 7 minutes
Creating a transparent QA process for stakeholders

Quality Assurance (QA) involves more than just testing. It ensures that all parties involved in a project understand how quality is managed, what the objectives are, and how decisions are made. Transparency in QA means sharing clear and accurate information about processes, progress, and challenges, so that all stakeholders remain informed. This approach minimizes misunderstandings and supports effective collaboration. The following outlines how to make the QA process more transparent and effective for all stakeholders.

Stakeholder needs and expectations

Stakeholders in a project often have different interests and priorities. Some focus on technical implementation, while others are more concerned with timelines, risks, or the overall user experience. An effective QA strategy brings these perspectives together to ensure that all quality expectations are addressed and met.

Identifying stakeholder needs

  • Early collaboration and active engagement: QA should be involved from the outset of the project, working closely with stakeholders to clarify requirements, resolve ambiguities, and identify potential risks. This collaboration helps align QA efforts with business goals, user needs, and known constraints.
  • Review business and functional requirements: Analyze existing documentation, including business requirements, functional specifications, user stories, and customer feedback, to identify key quality priorities.
  • Analyze business goals and objectives: Gain a clear understanding of the broader business objectives to ensure QA activities contribute meaningfully to project success.
  • Define quality standards jointly: Establish clear, measurable quality standards in collaboration with stakeholders. This includes setting expectations for defect tolerance, performance levels, and release readiness. QA should facilitate these discussions to ensure alignment and transparency.

Key areas to address

  1. Key Success Criteria
    Define essential quality benchmarks, such as user experience standards, security requirements, and compliance obligations.
  2. Defect Tolerance Level
    Agree on acceptable thresholds for known issues prior to release.
  3. Test Coverage Criteria
    Specify requirements for different types of testing, including unit, integration, and system-level coverage.
  4. Documentation Standards
    Ensure consistency and clarity in QA-related documentation, such as test plans, test reports, and release notes.

Set clear QA goals and metrics

The purpose of the QA process is to ensure that the product functions correctly and meets the standards defined by the business and its customers.

A transparent QA process starts with setting clear goals and defining metrics to monitor progress. Without well-defined objectives, testing may become an open-ended activity rather than a structured process aimed at delivering a high-quality product.

QA goals should focus on key outcomes such as reducing defects, ensuring usability, and meeting performance requirements. These goals and their associated metrics must align with business objectives, customer expectations, and applicable industry standards.

Once the goals are established, it is essential to define measurable indicators. Common QA metrics include defect density, test coverage, and user feedback. Monitoring these indicators enables teams to track progress, identify gaps, and confirm that QA efforts are producing the intended results.

Set SMART QA goals:

  • Specific: Clearly define the desired outcome.
  • Measurable: Use quantifiable metrics to evaluate progress.
  • Achievable: Ensure goals are realistic given available resources.
  • Relevant: Align objectives with business priorities.
  • Time-bound: Establish deadlines for completion.

Examples:
  1. Increase test coverage by 20% to detect more defects at earlier stages. This is measured by the ratio of executed to total possible test cases.
  2. Automate 80% of regression tests by the end of the quarter to improve efficiency, tracked through automation rate and time savings.

Well-defined goals and metrics help QA teams concentrate on the factors that directly impact software quality and stakeholder satisfaction.

Real-time monitoring and reporting

Delays in status updates, lengthy meetings, and late discovery of critical defects are common challenges in many projects. Test monitoring involves continuously tracking the status of testing activities, identifying deviations from the plan, and communicating timely updates to stakeholders. Real-time monitoring ensures that all parties remain informed and aligned throughout the process.

Why it is important:

  • Immediate feedback: Stakeholders receive up-to-date progress information, enabling early identification and resolution of issues.
  • Improved decision-making: Access to accurate, current data allows teams to prioritize defect fixes effectively.
  • Enhanced visibility: Provides transparency over test outcomes and the overall quality of the product under test.

Using appropriate tools – such as Jira, TestRail, or customized dashboards – key metrics like pass/fail rates, defect trends, and testing progress can be tracked in real time. This reduces uncertainty, promotes alignment, and supports faster delivery of a quality product.

Examples of tools supporting real-time monitoring and reporting:
  1. Test management & reporting: TestRail, Qase, Zephyr
  2. Continuous integration & automated test reporting: Azure DevOps Test Plans
  3. Defect tracking & live reporting: Jira (with custom dashboards), Azure DevOps Boards
  4. Monitoring dashboards: K6, Grafana

These tools provide comprehensive visibility into QA progress, helping to manage workload and reduce unnecessary pressure on the team.

Share your QA plan and process

A test plan serves as a roadmap that outlines how testing will be conducted, what the objectives are, and who is responsible for each task. However, even the best QA plan is ineffective if stakeholders do not understand it.

Therefore, it is essential to share your QA plan and process with stakeholders in a clear, practical, and accessible manner.

Information to share with stakeholders:

  • Goals and objectives: What are the intended outcomes of the QA activities?
  • Test strategy and approach: Which types of testing will be performed (e.g., manual, automated, performance, security)?
  • Risks: What are the key risks associated with the product?
  • Test activities: How will testing be integrated and coordinated within the software development lifecycle?
  • Roles and responsibilities: Who is accountable for each part of the QA process?

Sharing the QA plan is not only about documentation but also about clarity and accessibility. Use straightforward language, visual aids such as flowcharts or dashboards, and encourage stakeholder feedback. When all parties understand how testing contributes to the overall project, collaboration improves and quality becomes a shared responsibility.

Report effectively

A QA report is more than a list of defects; it serves as a tool to support informed decision-making, adjust priorities, and monitor overall progress.

It is important to tailor the report to the needs of different stakeholders. While stakeholders typically require a high-level overview of progress and risks, technical teams need detailed information on defects and test results.

Key elements to include in QA reports:

  • Achievements: Tested features, resolved defects, and completed objectives.
  • Challenges: Obstacles encountered and the actions taken to address them.
  • Next Steps: Planned tests, upcoming deadlines, and expectations for the next phase.

Regular reporting, whether on a weekly basis or per sprint, helps maintain transparency, keeps all stakeholders informed, and reduces the risk of unexpected issues late in the process.

Actively engage stakeholders

Quality Assurance should not be conducted in isolation. Stakeholders need to be actively involved in refining and improving the QA process, rather than merely observing it.

Ways to engage stakeholders:

  • Sprint reviews and demos: Encourage stakeholders to participate actively by providing feedback on functionality and quality.
  • Backlog refinement: Collaborate to establish clear and agreed-upon acceptance criteria.
  • Retrospectives: Collect input on what is effective and identify opportunities for improvement.
  • Exploratory testing: Involve stakeholders directly in hands-on testing to detect usability issues.
  • Pilot QA enhancements: Implement new QA practices on a limited scale with stakeholder participation before wider rollout. Examples include pilot programs for risk-based testing or automated testing.

Involving stakeholders throughout the QA process promotes shared ownership, resulting in higher-quality software and improved collaboration.

The value of a transparent QA process

A transparent QA process involves more than merely sharing data, it fosters trust, promotes open collaboration, and ensures alignment among all parties. Clear communication and continuous stakeholder involvement create a sense of ownership and shared responsibility.

By establishing clear objectives, utilizing real-time monitoring tools, and actively engaging stakeholders, QA goes beyond testing software – it ensures quality at every stage of the project:

  • Delivering higher-quality software with fewer unexpected issues.
  • Aligning outcomes with stakeholder expectations and business objectives.
  • Reducing risks and minimizing last-minute disruptions.

Ultimately, transparency is not optional but essential for an effective QA process. It facilitates smoother workflows and benefits everyone involved.

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Author
NetRom Software

NetRom Software consists of a diverse team of domain experts and highly skilled developers based in Romania. With deep technical knowledge and hands-on experience, our specialists regularly share insights into software development, digital innovation, and industry best practices. By sharing our expertise, we aim to foster collaboration, transparency, and continuous improvement.